Producer & Editor
3V is creating and sharing the most relevant and inspiring health and fitness videos on YouTube. We’re here to help you live a healthy and active life – and have fun along the way. Here’s a sneak peek at the new shows you can enjoy on 3V this month!
Find out more at http://www.YouTube.com/3V
Here are 25 great ideas for gifting your pet this Christmas.
Pictured here, Upcycled Pet Beds, designed by Miles and Aimee Harrison of Atomic Attic on etsy.
Two of my recent original posts were picked up for channel scheduling on Yahoo!Shine today.
I could not be happier!
Visit Shine’s homepage to see these stories. If they’ve updated and you have trouble finding them, here are the links:
8 Cheap Ways to Watch Movies Without Netflix
13 Things Your Wedding Planner Won’t Tell You
As someone who works on newsletter copy, I often wonder about the processes other companies use to choose their subject lines. I’ve removed myself personally from subscriptions with poorly composed subject lines, one of which notoriously paired two totally different topics with an ampersand (i.e.Should You Divorce Or Separate & Should He Pay For Your Bikini Wax?). I imagine a rebellious editor hurriedly drafting subject lines and sending them off, free from the checks and balances of managers with time to actually read and sign-off on content. I also imagine this person isn’t sending these emails on purpose, more likely they think they’ve managed to boost open rates. Or perhaps they were truly hurried and couldn’t craft something longer than 3 words. If the metrics aren’t attended to, who can really say?
Basically, you need to be able to pull the winning subject lines apart from the mediocre ones and look at what made the winners successful. And you need to know a few things about rules. Like SEO, email marketing best practices aren’t solid. In a MediaPost piece, Say What?! Bad Advice From Email Experts , Chad White takes a new look advice many email marketers have relied on for years and realizes much of it is questionable. From using the word “free” to the conflict between permission and relevance, the post offers a quick and interesting look at elements all newsletter copywriters need to consider.
